Kiss the Messenger
Facebook Messenger and WhatsApp are the most widely used messaging apps worldwide in terms of monthly active users.
More and more people are using these platforms and those using them are increasing their activity.
What’s different about these apps is the way people communicate in a visual and immersive way.
These conversations are more genuine, free-flowing and entertaining.
Studies show that over half of the messages sent contain only emojis!
And they are fun!
As the world grows more mobile-first, businesses are jumping onto the Messenger bandwagon. Mainly because consumers more and more are messaging businesses to get information.
According to one recent study in 4 different markets, the majority of those surveyed use Messenger to contact businesses:
What qualities do people associate with Messenger for businesses according to Facebook?
- Easy to use
- Anywhere, any time
So what does this mean for your business?
It means that you have an opportunity to wildly profit from Messenger marketing now– before your competition sees that there is no other option but to join.
One main thing to keep in mind is that people who use Messenger apps expect an almost immediate response. So you have to use it right or it may backfire.
Automation and triggers are vital ways to use Messenger effectively.
Another reason why Messenger is the platform of choice for businesses is that it gives you a chance to personalize. Research shows that consumers are much more likely to buy when they are offered relevant products according to their behavior.
This detailed targeting makes Messenger super powerful for your business.
To use Facebook Messenger as a full marketing tool including automation, you have to use 3rd party applications such as ManyChat.
Website chatbots are becoming more the new normal now as well.
Chatbots allow customers to ask questions without talking to a human–something which a large and growing number of people enjoy these days.
These bots use Artificial Intelligence and branched logic to interact with visitors and this keeps people on your site much longer than the average 3 seconds.
The bottom line is, for your business there is no better time than the present to start using Messenger marketing and web chatbots to get more ROI from your marketing efforts.
If I can help you with your Messenger campaigns or if you would like to see how your site looks with a 3D spokesperson and chatbot to keep people on your site and engaged, shoot me an email at: