How to Stand Out from the (business) Crowd
More than ever it feels like getting your voice heard in the busy marketplace is like rock climbing with your hands tied behind your back.
How do we stand out from all that noisy chatter?
The key is to know at your core who you are as a business owner–and exactly who you serve.
What problem do you solve?
How is your solution different and better than the hundreds of others that do the same thing?
Once you know what makes you unique and you have the confidence to shout it out to the people you ideally want to serve, you will be successful.
Laser Targeted Messaging
Another way to stand out from others in your industry is to use targeted messaging.
When you make the right offer to the right person at the right time–more people will buy from you.
One important way to achieve this is to transform your website into an AMP-an automated marketing portal.
You will create offers that cater to different people in your audience who show interest in specific products.
Think of Amazon.
How many times have you bought a related product that Amazon recommended when you made a purchase?
Right offer, right person, right time.
You can do this too by using technology to target individuals by behavior.
Then once you know what they are interested in, you can make sure to get them on your email list and make relevant offers.
Segmentation is a powerful marketing strategy that will set you apart from your competition.
You can also use viral quizzes to further segment your audience as they come into your world for the first time.
Put Your Blog on Steroids
Having a blog on your website is another important way to express your expertise and build your authority.
If you really want to stand out from the crowd, turn your blog into an AMP!
An AMP is an automated marketing portal.
Technology today makes it possible to actually track what page or post each website visitor is reading–and then automatically showing them similar content or offers to get them to become a customer.
When you treat your blog as the hub of your marketing, you will successfully build lists of people interested in specific topics of products so you can send them the relevant offers and information that make them sit up and say “Hey, this guy/gal really gets me!”
You will see your website conversions skyrocket and your email marketing will resonate with your prospects turning more of them into customers who buy from you again and again.
Combine this with an ongoing flawless email followup system that runs on autopilot and your customer acquisition process will run like a well oiled money making machine for you.
If you need help creating your AMP or your email marketing automation that will make you stand out from the crowd, shoot me an email and I’ll be thrilled to help.